In order to better help creators earn an income on the Facebook platform, the company has launched “Stars” for creators, a simple way for fans and audiences to show their support for the creator financially.

From real-time fan engagement to event broadcasting, the benefits of going live on Facebook make it popular for creators and publishers alike. With Facebook Stars, select creators* can now earn money from their live videos as well. 

Stars are a virtual good that fans can buy and send while a creator is live. They earn one cent from Facebook for every Star received. Below, we’ll take you through some best practices so you can make the most of Stars.

*Stars is currently in Beta and only available to a limited number of creators at this time — check your eligibility and learn more here.

Viewers can buy Stars and send them to creators while they’re streaming. Fans can also send animated, virtual gifts attached to different star amounts that will appear in the creator’s stream. For every Star you receive, Facebook will pay you $0.01 USD.

Stars payouts will be issued to the creator’s account approximately 30 days after the end of the month in which Stars were received. This would be known as “Net30” from a business perspective. For example, Stars earnings you receive in June will be paid out at the beginning of August.

Facebook is also creating an Insights tool to help creators understand how to grow their relationship with their audience and make sure Stars are a part of the conversation. To learn more about Stars and view some best practices that creators in the Beta program are sharing, view the official resource here: